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Tassimo Capsule system

The unique feature of the Tassimo system is the coffee container called the T-Disc. What makes them unique is the use of a barcode on the capsule that can be read by the coffee maker. This enables the machine to automatically adjust the use of water, brew time, and temperature to fi the individual product best. This makes the brewing process very simple, and for most operations it is done by the click of a single button.

The Tassimo coffee makers brew at 3 bar pressure, compared to conventional espresso that uses 15 bar pressure. The quality of the Tassimo drinks are therefore best compared to conventional coffee products.

The Tassimo concept is made by Kraft Foods who marked and distributed the T-Disc, and Kraft Food uses their known brands for the drink products such as Carte Noire Twinings and cocoa from Marabou.

The price span for the Tassimo coffee makers ranges from $90 to $260.

 

Positive

  1. Easy and simple way of brewing coffee
  2. Not only for coffee products, there is a wide range of other types of drinks availabe, such as the and cocoa
  3. The coffee makers requires only minimal cleaning

Negative

  1. Does not brew with espresso pressure, and as a consequense the quality is not as high as in an conventional espresso machine
  2. Cannot use fresh milk, and the cappuccino and latte products are not in top quality
  3. Some products such as cocoa has a quite high unit price
 
 

Products

The most significant features of the Tassimo products are:

  • The price rage pr cup is between $0.8 and $1.7.
  • T-Disc capsules with barcode
  • Condensed milk in the milk capsules
  • Cup size 40 to 245 ml
  • The capsules must be used no later that 6 weeks after opening.
  • Coffee brands: Maxwell house, King of Joy
  • Tea and cocoa brands: Milka, Suchard and Twinings

Possible product versions:

  • Black coffee
  • Espresso
  • Decaf coffee
  • Cappuccino (*)
  • Latte (*)
  • Tea
  • Cocoa

Non avaliable products:

  • Cold drinks

(*)= are produced using condensed milk, it is not possible to make milk based drinks using fresh milk.